October 4, 2015

How to Develop a Product That Sells in 8 Easy Steps

Maybe, you didn’t have the money available to buy what you wanted. I still have that problem today, but it felt more magnified being in a rural town. I grew up constantly going against the grain and never fitting in. I would subscribe to 3 or 4 magazines a month, dreaming my way through those magazines. Tearing out images that rocked my socks, and then go an hour away to the closest shopping centre to scour the stores. I would come back empty handed. After seeing everything I had already seen and didn’t want.

It was in these days that I learned, I can make anything or find anything if I put my mind to it. Which is part of the drive to go to fashion school to learn how to make anything I want. Today it seems so easy for people to go online and order something from anywhere in the world. But, what is the fun in that; Right? If you have everything readily available to you, why make it if someone else does it better? I say wrong to that! Innovation comes from scarcity. It’s putting yourself into a creative corner and problem solving your way out. I have felt many times that the inspiration I feel when I see something that really catches my eye is more rewarding when you make it yourself. Unless it’s a Chanel purse… and I have tried… it’s not the same.

Find an inspiration you find a purpose

For me inspiration is usually right around the holidays when I want to make gifts for people. I think about how I want it to look at the end? How would you want it to be used? You could start by doing a loose research maybe on YouTube of how your product works if you’re not familiar with it or on Pinterest for inspiration. An example could be you want to crochet fruit. Why wouldn’t you want to crochet fruit?

Step one would be learn how to crochet. Some really basic things like casting on, increasing or decreasing.  You could also approach this with I can’t crochet but I can sew. Know your limitations and work with it. If you don’t know how to read patterns that’s cool. Let’s make your own. If your not up for making something, get in touch with a creative like myself and we can try to work something out. Finding the inspiration or purpose is one of the biggest key factors in making a product. If you don’t want it, why would someone else want it? Be your number one client and others will be gravitated to how awesome your project is and will want you to make them one too.

crochet turkey hat for a baby

Who are you calling Turkey?

I had an idea to crochet an apple for my niece and nephew. Actually it started off as a crochet apple hat. As I was making it, I was like “I could just decrease and make a sphere! I could make a little brown stem and a little green leaf and stuff it. Ding ding ding!” By first trying to make an apple hat, I made an apple, carrots, an eggplant, and the coveted cooked turkey hat. This is how I know I’m on-to something. When I’m making something, and I have more ideas than I can physically make in that instant. It’s good to have a notebook close so you don’t lose those genius ideas.

After the initial idea, try making a mock-up of it. Make some sketches to get a size and idea of what it will look like to have something to reference so you don’t stray from your concept too much. I do this all the time when making patterns. Second, you would make a rough go at it. Actually start making it and see what kind of obstacles you will face. Use materials that are inexpensive or that they are close to what you want to make your final project with.  Make small notes about how many stitches you make going around, and how many rows down you increased and then decreased. If you intend on making something large, I recommend trying to make something miniature to understand what’s going to happen. When you feel comfortable with your mock-up, let’s plan the main project.

What did you learn from the mockup that you will carry-over to the real one? For instance maybe you need to leave a longer string at the beginning so that you can tie the stem to the apple. Or the crochet hook you were using is way too small and it will take you years to make a single piece of fruit. It’s a good thing you made that test project. You don’t have to finish it completely, but only enough to really understand how you would finish it.

Set out your materials, and let’s make this happen!

Warning! Once you see how easy it is to make one, once you have it figured out, you may feel like you need to make it many more times in every colour possible… It’s contagious! Be careful. But this is also the feeling that will drive how you go about selling and creating a new product.

Designed and made by yours truly. E Cee'S

Designed and made by yours truly.       E Cee’S

While I was making the crochet fruit, I was thinking of some of the limitations it had so I decided to start making felt food as well. I had a lot of success making a French baguette, bow tie pasta, and ravioli. It was so much fun giving it as a gift. Even if it’s not perfect, you can perfect it over time if you choose. My sister really likes to brag about how crafty I am. It feels pretty great. Have those same rewarding feelings for yourself! All you need to do is to just try to figure it out as you go. If it’s really quirky, you can play it up and make it work. You just have to own it! There was a running joke in one of my creative pattern classes in college. If you make a mistake you can’t fix, its ok. That’s where the bow goes. Everything is cuter with a bow!

You can apply this process with any tactile product    idea.

Step one: Get inspired. Think of an idea.

Step two: Learn basic skills to bring your idea to life.

Step three: Make a loose plan, draw-up a rough sketch, make a quick mockup, and see how it feels.

Step four: Identify what you would do differently the next time.

Step five: Dive in and have fun! The first time is the hardest. Every time you make it there after it will get faster and faster.

Step six: If you make a mistake or it doesn’t quite work, own it. Make it work, and when all else fails, put a bow on it.

Step seven: If you are really stuck and feeling discouraged, you could submit it to the Fail Blog, or ask people how they would have done it to gain a different perspective, or you could hire a creative like myself to do it for you.

Step eight: Market your product and build more products along the way to build yourself a business and some extra money! Understanding and perfecting one thing will help you be an expert in your niche!

If you decided to try making something, let me know! I want to see it!

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